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We often hear about ORGANIC SEO and Pay Per Click, also making confusion, I thought, therefore, to write this post to clarify a little the difference between these two branches of web marketing.

what is organic SEO?

It is a set of techniques that can optimize and make a website “attractive” to search engines. You reach the first pages of Google, in a medium-long period of time, but the results will be long-lasting and constant over time. It is a form of online advertising, based on the payment of the clicks received through the ads of the Google AdWords circuit. It immediately reaches the first position but is maintained only for the duration of the campaign.


Why Organic SEO is Better

Why Organic SEO is Better

What is PPC?

As we can see ORGANIC SEO and Pay Per Click, I can integrate with each other, and maybe in a start-up phase of the project I can coexist, but they always remain diametrically opposed. One type of indexing (SEO) builds solid foundations, with objectives consisting of steps, at the end of which the result will be long-lasting. The second type instead (PPC), surely gives an immediate result in terms of positioning, but fictitious, as soon as the campaign ends, it disappears from the search results.

Let’s see them a comparison in detail:

SEO: natural positioning and indexing PPC: paid positioning

Slow but lasting results; One-time ORGANIC SEO campaign costs; On-page and off-page optimization required; Increase in constant and free visibility Immediate results, but for a limited time; AdWords campaign costs deriving from the clicks received; Creation of an effective landing page; Site visibility linked to the duration of the campaign and budget.

Having said that, I hope the differences and similarities between ORGANIC SEO and Pay Per Click are clearer if you have questions, doubts or want to deepen the topic, write as well.

Let’s see in detail the main differences between ORGANIC SEO and PPC

ORGANIC SEO allows you to reach the first pages of Google’s organic results, thus becoming a fundamental marketing tool, given that it responds to a clear and immediate request from users.

A solid ORGANIC SEO strategy consists of 4 phases:

Definition of keywords

Optimization of Onsite factors: Interventions on the elements of the site to make it indexable by Google

Optimization of Offsite Factors:

Increase the popularity of the site on the Web through strategies aimed at increasing the quality and amount of incoming links (Link Building Activities – Directory Entry and Article Marketing)

Monitoring of results:

Analyzing the performance of the site over time, in relation to the ongoing optimization activity, with periodic control of the positioning in search engines through Software suitable for this purpose

Adwords is a form of online advertising,

based on the payment of clicks received through the ads of the Google AdWords circuit. Ads only appear when a user searches on Google through keywords contained in the ad.

In this way, you are sure that the ad is displayed by users who are already interested in a service or product offered.

What is the difference in this two?


Progressive but permanent results over time

A constant increase in visibility

Strengthening the brand in search engines


On-Page Off-Page optimization for results

Continuous monitoring of positioning

Top positions on Google not guaranteed


Immediate results

Top positions on Google guaranteed (or almost)

Strengthening the Brand


Visibility of the site linked to the Adwords campaign Budget

Effective Landing Page Creations

Fixed-term results


It is a type of marketing very important for the positioning of a site, both organically and for a fee.

We will focus on the first, as it is SEO, while you need to know that the second is PPC, that is, the insertion of advertising campaigns directly among the search engine results.

The ad, in this case, is shown next to the organic results when a search is made concerning the keyword set in the campaign.

The difficulty of this type of advertising consists of choosing the right keywords: in fact, you often risk spending your budget on too competitive keywords, ending up not getting an adequate ROI!