As in other professional wrestling promotions, WWE shows are not legitimate contests, but purely entertainment-based, featuring storyline-driven, scripted, and choreographed matches, though they often include moves that can put performers at risk of injury if not performed correctly. This was first publicly acknowledged by WWE’s owner Vince McMahon in 1989 to avoid taxes from athletic commissions. Since the 1980s, WWE publicly has branded their product as sports entertainment, acknowledging the product’s roots in competitive sport and dramatic theater.
The current entity, incorporated on February 21, 1980, was previously known as Titan Sports, Inc., which was founded in 1979 in South Yarmouth, Massachusetts. It acquired Capitol Wrestling Corporation, the holding company for the World Wrestling Federation, in 1982. Titan was renamed World Wrestling Federation, Inc. in 1998, then World Wrestling Federation Entertainment, Inc. in 1999, and finally the current World Wrestling Entertainment, Inc. in 2002. Since 2011, the company has officially branded itself solely as WWE though the company’s legal name was not changed.
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