With Google My Business, businesses can showcase traditional NAP data, such as name, address, and phone number, as well as showcase what’s unique about each location through pictures and reviews. Businesses can also see what’s working (or not working) with Google insights, including how people find the Google listing, as well as the number of times someone has clicked on a business’ phone number and website. Most recently, Google introduced version 3 of its Google My Business API, giving businesses even greater control over data. With this update, businesses are able to add new Location Attributes (e.g. restaurants can note whether or not they accept reservations), respond directly to reviews, and select which photos are displayed on the search engine results page.
According to a recent study from Google, 30% of all mobile searches are related to location, meaning that today’s mobile consumers rely on Google to help them go places, and they expect the information to be current, correct, and comprehensive. Since your customers use Google to find your business, shouldn’t you be in control of the information they find? SEO Expert Canada® offers full control of your online information through our direct integration with Google My Business. As a Google local business, you are able to update location data once and publish it to Google properties—including Maps, Search, and ads—via the SEO Expert Canada® Knowledge Manager.
With Yext, you ensure your business information is always consistent and up-to-date on your brand websites and apps as well as 100+ other publishers in the SEO Expert Canada® PowerListings Network—including Apple Maps, Bing, Facebook, and Yahoo. Learn more about our integration with Google in our whitepaper.