What is a Keyword in SEO Industry?

by | Jan 6, 2023 | SEO

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What is a Keywords?  (Learn everything)


In search engine optimization (SEO), a keyword is a word or phrase that describes the content of a web page. Search engines use keywords to understand the content of a web page and to determine which pages to show in search results. When someone performs a search using a particular keyword or phrase, the search engine will look for web pages that contain those keywords and show them to the user.


There are several different types of keywords that can be used in SEO:

Short-tail keywords: These are single words or short phrases that are very general and have a lot of competition. Examples might include “dog” or “summer vacation.”


Long-tail keywords: These are longer phrases that are more specific and have less competition. Examples might include “best dog food for small dogs” or “cheap summer vacation ideas for families.”


LSI keywords: LSI stands for “latent semantic indexing.” These are keywords that are related to the main keyword and help search engines understand the context and content of a web page.


Brand keywords: These are keywords that include the name of a brand or company.


Industry-specific keywords: These are keywords that are specific to a particular industry or niche.


Geographical keywords: These are keywords that include a location, such as a city, state, or country.


Using a combination of these different types of keywords can help improve the visibility and ranking of a website in search results.




Marc Cournoyer

Marc Cournoyer

I am a true product of the 80’s, having grown up surrounded by the vibrant pop-culture and technology of the decade. My passion for video games and all things related to computers has been a constant throughout my life, and has ultimately led me to pursue a career in the world of computer and online marketing. With over 20 years of experience in this industry, I have worked hard to get my skills and have a deep understanding of the latest technologies and SEO strategies. Whether it’s you want rank a website to the top of Google, designing a website, or creating a successful online marketing campaign, I am always ready to take on new challenges and help businesses succeed Online


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