Natural Search Engine Optimization is Better than Pay per click now!
What is Organic SEO?
When we talk about the organic search we mean that part of Google search for which it is not possible to buy placements. In fact, Google wants to show the websites that correspond as closely as possible to the user’s request (query).
Its operation is explained in detail on the following page, where you will find a lot of information regarding the procedures that take place before and during the creation of a results page: https://www.google.com/search/howsearchworks/.
What are the benefits of using this organic SEO?
By improving the natural positioning (or organic SEO the positioning of a website, if you like) we mean the increase in visibility on the search engine among the non-paid results.
The search engines have now become consolidated as a link between the internet user who searches for certain goods, services or information and the user who has that resource and wants to offer it online.
Non-optimized and not positioned content is lost in an immense network such as the web and therefore organic positioning strategies on search engines become vital for the visibility of a site.
When a user conducts a search engine search, they will be offered a series of organic or sponsored results.
Sponsored results are advertising spaces purchased by companies through keyword advertising, while organic results are the natural positions of research.
In these cases, the content is found in that position in a completely natural way and without costs because, after the necessary analysis, the search engine considers that page as relevant and useful for the user’s research.
Natural Search Engine Optimization is better than PPC
Features and characteristics of organic SEO
SEO positioning strategies can be substantially divided into the following main phases:
The study of the business plan and the strategic choice of the positioning results to be obtained;
The technical optimization of the site through an SEO audit consultancy;
on-site and on-page optimization of the site, therefore of the structure of the site and its contents;
The increase in the popularity of the site through a link building.
A consultant who does not perfectly know each of these SEO services and these phases cannot be said to be expert or reliable.
Even from a purely economic point of view, improving natural organic positioning on search engines is much cheaper than pay per click.
The pay per click advertising campaigns allow you to purchase keywords to place “sponsored links” in the highest part of the SERP.
They allow you to reach, by making available a certain budget, immediate visibility on the search engine making you appear among the privileged positions of the SERP. Visibility ends when you run out of budget.
Improving natural positioning, on the other hand, requires more time and many more skills than a pay per click advertising campaign but offers long-term benefits without the need to use forms of paid advertising.
With natural positioning, you will get quality traffic on your site.