SEO EXPERT CANADAis a Vancouver growth SEO Expert agency.
We generate leads and drive sales for Canada’s companies
GET A FREE QUOTE
SEO Expert Canada is a solid investment in your business growth.
The mission of the SEO consultant: To find the right levers of acquisition, develop the audience, satisfy the research of Internet users corresponding to the contents of your site and put in place a solid strategy to develop your visibility.
What is an SEO consultant?
An SEO Expert is a specialized professional who accompanies you in your strategy of acquiring internet traffic, especially through search engines. It is directly linked to webmarketing since organic traffic also depends on the digital communication strategy implemented on a website.
SEO Expert Canada is a specialist business, constantly monitoring the latest developments in engines and best practices of SEO, since they also have to change over the months, like everything in the computer, at the discretion of search engine algorithms.
Since 2006, I work in the world of Internet and SEO has instantly become a passion. This passion drives me to be a better SEO Expert every day, a reliable expert, able to manage SEO projects from start to finish, whatever the challenge or lever to activate (netlinking, e-reputation, semantic optimization, strategy content, etc.). After working on my personal sites (which I still use as a laboratory), I became Head of Natural SEO in a Montreal SEO agency where I managed several high-level SEO Expert Canada consultants. I then created my company to support my clients in their long-term organic traffic acquisition campaign, in Vancouver and Anywhere in Canada, as a senior consultant and trainer.
Marc Cournoyer – SEO Expert Canada SEO Consultant Vancouver BC
The basic technical skills of an SEO Expert are:
-Mastery of search engine ranking algorithms
Server-side programming languages (PHP, ASP, Python, Ruby …)
-Knowledge in configuration of a web server (including Apache)
-Databases (MySQL type)
-Web Analytics (Google Analytics, Comscore, AT Internet, etc.)
-Knowledge of the most common CMS (WordPress, Drupal, EZ, Typo3, etc.)
-CommunicationWeb (partnerships, PR)
-Site Monetization (Affiliation, Online Advertising, Lead Selling, etc.)
Many other skills (editorial, UX, webperf, relational) must also be developed by the SEO Expert Canada consultant to ensure quality work and optimal performance of the SEO Expert Canada service. These skills are acquired through experiences.
An SEO agency is a structure composed of several employees having the status of SEO Expert Canada consultant, who are in charge of several clients and must manage the visibility on the search engines.
The services commonly offered are identical to those of a freelance SEO Expert, but with the ability to exploit the specialties of each.
SEO Project Manager
For some very important projects it is necessary to work as a team, each taking on a set of defined tasks.
In this case an SEO project manager is appointed and provides the interface with the customer or the project manager in charge of the technique.
Salary of an SEO consultant
The salary of SEO Expert Canada consultants depends directly on their skills, their seniority but also their potential.
Depending on the type of employer (agency or advertiser), salaries can be around $2,000 for a junior consultant and rise depending on the experience around $10,000 per month.
Several studies are carried out each year to evaluate the average salary of an SEO consultant in Vancouver as in the other cities of Canada
For every customer who already has a website and wants to improve its visitor acquisition cost, the SEO Expert Canada consultant conducts a thorough audit to determine the SEO actions already undertaken, potential and blocking factors.
This internet referencing audit is organized around several axes, among which are analyzed:
- On-site criteria (criteria internal to the site)
- Off-site criteria (criteria external to the site)
- Detection of filters or penalties
- The difficulty of putting in place recommendations
A thorough SEO audit is the basis of the work of an SEO Expert because it makes it possible to note the adequacy of the pages of the site with the ranking factors. Indeed, once the blocking points are clearly highlighted, it becomes possible to work on sound and truly effective recommendations.
The potential becomes blatant, and optimizations then follow naturally to follow a logical axis of traffic development from search engines (such as Google) based on a fine and actionable SEO strategy.
This SEO audit therefore makes it possible to propose optimizations on
- The semantics of the site
- The internal mesh
- The structure of the site
- The structure of the pages
- The content strategy
- Possible partnerships
"Our campaign conversion rates were unbelievable, 18-31% conversion. With SEO Expert Canada, we were able to raise our sale and focus on creating new products!– Chris Balles, Head of Product and Marketing for Aquafina
Organic SEO advise
SEO Expert Canada is a SEO Growth Agency.
Founded in 2002 in Montreal, Canada with a mission of being a results-driven digital agency. Today, our staffs has taken this mission to heart. With a specialization in Canada Wide and Wordwide SEO lead generation, website design, digital marketing, and qualified sales enablement, our team is focused on driving business results for clients.
SEO Optimization / SEO of a site
After performing a SEO audit, the SEO consultant summarizes the blocking points and organizes them by priorities.
The SEO Expert Canada then focuses on the production of recommendations to improve the SEO of the site (its ranking in the search engines). The challenge of the SEO Expert Canada consultant is to increase the share of traffic from search engines on a set of keywords belonging to the different themes addressed by the site, without using the sponsored links (Search Engine Advertising).
As an SEO consultant, I attach particular importance to adapting my recommendations to the technical possibilities of my clients and their marketing strategy. There is no need to provide SEO advice on solutions that can not be put in place. I am therefore trying to work my recommendations according to this mode of operation because there are often several solutions … This is how I intend to practice my job as an SEO Expert.
The recommendations do not stop there! Indeed, after the analysis and delivery of the recommendations, the mission continues with a follow-up of the integrations as well as the telephone support allowing my customers to ask me questions, to seek advice on issues of natural referencing or online marketing (Web marketing).
Experienced SEO consultant, it is important for me to properly register my recommendations in the development strategy of the site I am responsible for. It is therefore necessary to privilege a close and regular contact, as well as a good implementation of the recommended optimizations.
As such, SEO training for technical teams (see also SEO High Level training) and editorial teams are available, provided by a senior SEO Expert consultant to transfer these skills within the company and ensure a better acceptance of the constraints of natural referencing internally (SEO is often misunderstood or just badly taken … 😉).
The SEO consultant delivers an implementation tracking system for dialogue and organization. He orders recommendations based on priorities: the most important optimizations for natural referencing, at least important. This allows customers to organize the implementation work of the recommendations.
Finally, once the implementation of optimizations, support continues by making a few changes in “fine tuning” and working on the development of new topics, pages or features within customer sites.
I hope that these explanations of how I conceive the job of SEO Expert will have convinced you that we must work together. I favor relationships of trust and confidentiality, and the success of my clients on search engines is my priority.
It is sometimes advisable to combine natural search services with paid search campaigns.
There are several platforms, including two leading boards:
- Google Adwords
- Bing Ads
This is the search marketing board. Available in multiple languages and targeting many countries, Google AdWords also allows advertisers to advertise on publisher sites with the powerful Google Adsense delivery tool.
The auction system is subject to algorithmic rules based on a quality indicator: the Quality Score.
This index can be improved, allowing to optimize the average cost of campaigns and improve the frequency of display ads.
This US board is comparable in operation to Google Adwords. The difference will rather be in the performance on the French territory. Indeed, Google holds such a market share, the traffic generated is directly proportional. However, it is also a different target and conversion opportunities not to be overlooked in some market niches.
For international traffic, Bing Ads represents a definite option depending on the geographical areas targeted.
Site visit analysis tools make it possible to extract valuable statistics aimed, among other things, at determining which pages are the most efficient and which ones need to be optimized or promoted.
Among these tracking tools, one of the most popular is developed by Google: Google Analytics. This free tool is very powerful and allows for the integration of extensions and the use of APIs in order to exploit the data at best.
Many other tools exist, offering different functionalities or tracking systems based on other criteria, or services adapted to sites with very high traffic, such as:
- Piwik (not for big sites)
- AT Internet
Among the tools used daily by SEO consultants, web analytics represent a source of gold data to guide the work and improve the qualification of the traffic.
Hello everyone, My name is Marc Cournoyer, and I am the author of this blog dedicated to web-marketing (SEO, SEA, affiliation and web analytics) some will certainly wonder why a new SEO blog joins the blogosphere, what will be its usefulness etc ... Web marketing...
what is SEO?
The goal is to gain more traffic from the search engines by responding in the best way to requests from Internet users with quality pages properly highlighted.
What is a Search engine?
The engines use classification algorithms whose purpose is to sort by relevance the documents responding to one or more search expressions.
Many optimizations in the structure of the site and the contents can then be put in place to favor the display of the pages of the targeted site in the search results.
Founder and manager of
SEO Expert Canada
Expert in SEO
Vancouver – BC, Canada
SEO Expert Canada – Natural Organic SEO
Between reflections and tutorials, news and fund articles, this SEO Expert Canada blog is a space of free expression dedicated to my job and the complementary trades of the acquisition of traffic.
Let's Work Together!Contact us and let us help you in getting your business on the top!
SEO Expert Canada
6868, Oak, Vancouver
We are a team of online marketing professionals. We understand the search engine ecosystem. Our unique approach to SEO allows us the capability to take your site to the top of major search engines.